Effective date: October 5th, 2026. This policy replaces the version dated April 5, 2026.
1. Who we are and what this policy covers
14935187 Canada Inc., operating as Digital Imprint ("Digital Imprint", "we", "us"), is a B2B digital marketing agency based in Ontario, Canada. This policy explains what personal information we collect, why we collect it, who we share it with, and the choices and rights you have.
It applies to our website at digitalimprint.ca (the "Website") and to our dealings with visitors, prospects and clients, including forms, email, text messages, chat, calls and our client login.
We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Quebec's Act respecting the protection of personal information in the private sector (Law 25) and Canada's Anti-Spam Legislation (CASL). Section 13 gives more detail for residents of Quebec, the European Union and United Kingdom, and the United States.
Our person in charge of the protection of personal information (Privacy Officer) is Noah Fainer, who can be reached at agency@digitalimprint.ca.
2. Personal information we collect
We collect the following categories of personal information.
- Information you give us. Your name, email address, phone number, company, job title, the contents of your messages, project details and appointment bookings, when you fill in a form, book a call, use chat, email or text us, or become a client. We also keep records of our correspondence with you.
- Client and billing information. For clients, business name, billing contact and invoicing details.
- Information collected automatically on the Website. Your IP address, device and browser type, pages viewed, referring page, date and time of your visit and your approximate location based on your IP address. This is collected through cookies and similar technologies, described in Section 3.
- Business visitor information. When a business visits the Website, a third-party service may match the visit to a company and give us details such as the company name, industry, size, location and the pages viewed. We currently use this at the company level and may also use it to identify individual visitors, such as their name, job title, business email address and location, where the service can match a visit to a person. Where the law requires your consent, this stays off until you accept.
- Information from other sources. Business contact details, such as name, business email address, job title and company, from publicly available sources and business information providers, used as described in Section 9.
3. Cookies and similar technologies
The Website uses cookies and similar technologies in three categories. Some of them can identify a visitor or a company, or analyze behaviour on the Website.
| Category | What it does | Provider | Default setting |
|---|---|---|---|
| Essential | Keeps the Website working and remembers your cookie choice (a cookie called cc_choice, stored for up to 12 months). | Digital Imprint, WordPress | Always on |
| Analytics | Helps us understand how visitors use the Website so we can improve it. | Google Analytics, through Google Tag Manager | See below |
| Marketing and visitor identification | Helps us identify the companies, and in some cases the individuals, that visit the Website so we can follow up with relevant business marketing. | Apollo.io | See below |
Where consent is required. If you are in Quebec, the European Union or European Economic Area, the United Kingdom or Switzerland, analytics and marketing technologies stay off until you accept them.
Elsewhere. In other places they are on by default, and you can reject them at any time.
Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a request to reject analytics and marketing technologies, unless you choose otherwise on our Cookie Settings page.
Your choices. You can accept or reject on the banner when you first visit. You can change your choice at any time on our Cookie Settings page or through your browser settings. Turning a category off stops it from loading on your next page. We store your choice for up to 12 months, and some browsers shorten how long cookies last. Third-party cookies are set by the providers named above, and their lifetimes are described in their own documentation.
4. How we use personal information
We use personal information only for the purposes below, or for purposes that are consistent with them.
- To provide, maintain and improve our services, respond to your inquiries and schedule calls and appointments.
- To send project updates, appointment reminders, service messages and administrative notices, such as changes to our terms or policies.
- To run, secure and improve the Website, including measuring how it is used.
- To identify companies, and in some cases individuals, that visit the Website and alert our team. When a visitor is identified, their details are sent to our customer relationship management system, which notifies our team by email or in-app message. A person on our team decides whether to follow up.
- To promote our services to businesses, including follow-up with companies that visit the Website (Section 9).
- To manage client accounts, invoicing and bookkeeping.
- To comply with legal obligations and to protect our rights and prevent fraud or misuse.
If we want to use your information for a new purpose, we will tell you and ask for your consent where the law requires it.
5. Consent and legal bases
We collect, use and share personal information with your consent, unless the law allows or requires us to do so without it. Consent can be express, such as accepting our cookie banner, ticking a box on a form or texting us a keyword. In limited cases, where the law allows, it can be implied from the circumstances, such as when you ask us for a quote.
You can withdraw your consent at any time, subject to legal and contractual restrictions, by contacting us or by using the choices in Section 3. We will explain the consequences of withdrawing, for example that we may not be able to provide a service.
If the law of the European Union or the United Kingdom applies to you, we rely on the legal bases listed in Section 13.
6. Sharing and service providers
We do not sell, rent or trade your personal information or opt-in data. We do not share it with affiliates or third parties for their own marketing purposes.
We share personal information with service providers who handle it on our behalf, only for the services they provide to us and under agreements that require them to protect it. They include:
- Website hosting and management: WP Engine and WordPress.
- Analytics: Google (Google Analytics and Google Tag Manager).
- Visitor identification and business contact data: Apollo.io.
- Customer relationship management, forms, email, text messaging, scheduling and automations: HighLevel and its messaging providers.
We may also disclose personal information when the law requires it, to respond to valid legal requests, to protect our rights, or as part of a sale or reorganization of our business, in which case we will require the other party to protect it. Otherwise, we share personal information only with your consent.
7. Storage and transfers outside your province or country
Our service providers may store and process personal information in Canada, the United States and other countries. This means your information may be transferred outside your province, including outside Quebec, and outside Canada.
Before we communicate personal information outside Quebec, we assess the privacy risks, including the laws of the destination, and we rely on written agreements that require the recipient to protect the information. Information held in another country is subject to that country's laws, which may allow its courts, law enforcement or national security authorities to access it.
If the law of the European Union or the United Kingdom applies to you, Section 13 explains the safeguards we use for transfers.
8. Email and text messages
Email. We send commercial emails only with consent, express or implied as Canada's Anti-Spam Legislation allows. Every commercial email identifies us, includes our contact information and has a working unsubscribe link. We act on unsubscribe requests within 10 business days. You can also unsubscribe by emailing agency@digitalimprint.ca.
Text messages (SMS and MMS). When you give us your phone number and opt in, you consent to receive text messages from Digital Imprint about project updates, service notifications, appointment reminders and business communications.
- How you opt in. You opt in by explicitly providing your phone number through a website form, check-box consent or chat widget, or by texting our business number.
- Consent terms. By opting in, you authorize Digital Imprint to send you text messages. Consent to receive text messages is not a condition of buying anything from us.
- How to opt out. Reply STOP to any message to stop receiving texts. Reply HELP for help. Message frequency varies, and message and data rates may apply.
- Mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent, and this information will not be shared with any third parties.
- Opt-in data. Text messaging originator opt-in data and consent will not be shared with any third parties, except aggregators and providers of the text message services.
9. Business contact information
We may receive business contact details, such as name, business email address, job title and company, about people at the companies that visit the Website, and from publicly available sources and business information providers.
We use them to follow up with businesses that may be interested in our services and to respond to inquiries. Any commercial email we send follows Section 8.
If you do not want to hear from us, tell us at agency@digitalimprint.ca, or use the unsubscribe link. We will stop contacting you and keep your address on a suppression list so we respect your request. You may also ask us where we obtained your information, and we will tell you.
10. Retention
We keep personal information only as long as needed for the purposes in this policy. After that, we delete, destroy or anonymize it. We keep suppression lists, which record who asked not to be contacted, for as long as needed to respect those requests.
| Information | How long we keep it |
|---|---|
| Cookie choice | Up to 12 months |
| Website analytics data | 12 months |
| Company visit data from visitor identification | 12 months |
| Leads and prospects | 12 months after our last interaction |
| Client records | For the length of the relationship, plus the period the law requires |
| Invoices and accounting records | At least 6 years, as Canadian tax law requires |
11. Security and confidentiality incidents
We protect personal information with technical and organizational measures that fit how sensitive it is, including encryption, secure servers, restricted access and agreements with our service providers. No method of transmission over the internet or of storage is completely secure, so we cannot guarantee absolute security.
We keep a register of confidentiality incidents. If an incident creates a risk of serious injury (under Quebec law) or a real risk of significant harm (under PIPEDA), we will notify the people affected and the regulators as the law requires, namely the Commission d'accès à l'information du Québec and the Office of the Privacy Commissioner of Canada.
12. Your rights and how to exercise them
Depending on where you live, you may have the right to:
- Ask whether we hold personal information about you, and get access to it.
- Ask us to correct inaccurate, incomplete or outdated information.
- Withdraw your consent to our use or sharing of your information.
- Ask us to delete your information or stop sharing it, where the law allows.
- Receive your computerized personal information in a structured, commonly used format, and ask us to send it to another organization, where the law gives you that right.
- Opt out of marketing messages and of analytics and marketing technologies.
- Be told if a decision about you is based only on automated processing, and ask for a review by a person.
- Make a complaint.
How to make a request. Email agency@digitalimprint.ca. We may need to verify your identity first. We respond within 30 days. If we need more time or cannot fully do what you ask, we will tell you why. We do not charge for most requests. If a fee is allowed and applies, such as for transcribing or transferring information, we will tell you the cost before we proceed.
Complaints. Please contact us first so we can try to resolve your concern. You may also complain to the Office of the Privacy Commissioner of Canada or, if you live in Quebec, the Commission d'accès à l'information du Québec.
13. Additional information for Quebec, the EU and UK, and the United States
Quebec
- Our Privacy Officer is named in Section 1.
- Technologies that can identify, locate or profile you, such as the analytics and visitor identification tools in Section 3, stay off until you activate them by accepting them.
- Section 7 describes transfers of information outside Quebec.
- In addition to the rights in Section 12, you may ask us to stop disseminating your personal information or to de-index a link to it where the law gives you that right.
European Union, European Economic Area and United Kingdom
If the GDPR or the UK GDPR applies to you, Digital Imprint is the controller of your personal information. We rely on these legal bases:
- Consent, for analytics and marketing cookies, text messages and some marketing emails. You can withdraw it at any time.
- Contract, to provide services you request or to take steps before a contract at your request.
- Legitimate interests, to run and secure our business, and to promote our services to businesses. We balance these interests against your rights, and you can object at any time.
- Legal obligation, to meet tax, accounting and other legal requirements.
You also have the right to restrict our processing, to object to it and to erasure, in addition to the rights in Section 12. If we transfer your information outside the European Economic Area or the United Kingdom, we rely on an adequacy decision or on safeguards such as standard contractual clauses. You may complain to your local data protection authority.
United States
If a United States state privacy law applies to us, you may have the right to know and access the personal information we collect, to correct it, to delete it, and to opt out of the sale or sharing of personal information and of targeted advertising. We will not discriminate against you for using these rights.
We do not sell personal information for money, and we do not collect sensitive personal information. We treat a Global Privacy Control signal as a request to opt out. We respond to requests within 45 days. To make a request, email agency@digitalimprint.ca.
14. Children, automated decisions, changes and contact
Children. Our Website and services are for businesses, not children. We do not knowingly collect personal information from anyone under 16. If you believe we have, contact us and we will delete it.
Automated decisions. We do not make decisions about you based exclusively on automated processing of your personal information. When a visit triggers an alert, a person on our team reviews it.
Changes to this policy. We may update this policy. We will post the new version on the Website and change the effective date at the top. If a change is significant, we will tell you in a more direct way, such as an email or a notice on the Website.
Contact us.
14935187 Canada Inc. (Digital Imprint)
Privacy Officer: Noah Fainer
agency@digitalimprint.ca