Case Studies

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Norwest Precision: Sales Enablement

 

The Challenge: Bridging the Distance for High-Stakes Manufacturing

Norwest Precision operates a world-class facility with complex capabilities that are best understood in person. However, many potential high-value buyers and decision-makers face logistical barriers that prevent them from visiting the site.

The primary challenge was a visual communication gap: Norwest needed a way to translate the scale, precision, and technical sophistication of their facility into a digital and physical format that could build trust and “wow” prospects remotely or in high-traffic environments like tradeshows.

The Solution: A Hybrid Media & Print Ecosystem

To bridge this gap, we developed a multi-layered strategy designed to bring the Norwest facility to the buyer, whether they were browsing LinkedIn or walking a convention floor.

  • Cinematic Facility Showcase: We produced high-quality visual content highlighting the breadth of their machinery and the precision of their shop floor. This provided potential buyers with a “virtual walkthrough” that established immediate credibility.
  • Project Spotlight Series: We created a series of targeted videos focusing on high-complexity projects. These didn’t just show the finished product; they highlighted the engineering prowess utilized to overcome unique manufacturing hurdles.
  • Integrated Tradeshow Assets: We extended the brand’s reach into the physical space by designing professional sales brochures. These served as a tangible leave-behind for prospects, mirroring the premium quality of their work.
  • Multimedia Booth Experience: To capture attention in crowded exhibition halls, Norwest integrated our video content into their tradeshow booths, using the motion and scale of the facility footage to draw in foot traffic and spark technical conversations.

The Results: Accelerating the Sales Cycle

The integration of professional media and print into Norwest’s operations led to a measurable shift in their business development:

  • Enhanced Sales Process: The videos became a cornerstone of the sales team’s toolkit. By sharing specific project spotlights during the outreach phase, the team provided “social proof” in real-time.
  • Increased Conversion: The content acted as a powerful closer. By visualizing the quality and scale of their work, Norwest was able to build the necessary trust to close more deals with clients who had never stepped foot in their building.
  • Unified Brand Presence: From LinkedIn feeds to physical tradeshow booths and handheld brochures, Norwest maintained a consistent, high-end professional image that resonated with Tier-1 buyers.

Mitutoyo Canada: CMTS

 

The Challenge: Standing Out in a High-Volume Environment

With hundreds of exhibitors at the Canadian Manufacturing Technology Show (CMTS), Mitutoyo Canada needed a strategy to cut through the noise. Their goal wasn’t just to be present, but to drive consistent booth traffic over the four-day event and ensure their presence felt “larger than life” both on the floor and online.

The challenge was twofold: creating pre-event hype to ensure they were a “must-visit” destination, and maintaining a high-energy digital presence during and after the show to capitalize on the industry buzz.

The Solution: An End-to-End Event Media Strategy

We implemented a comprehensive content “lifecycle” that covered every stage of the trade show experience.

  • The “Visit Us” Hype Video: Before the doors even opened, we produced a high-energy teaser video. This was designed to showcase Mitutoyo’s scale and invite attendees to their booth, ensuring they were top-of-mind for visitors planning their route through CMTS.

  • Real-Time Coverage (LinkedIn & Instagram): Throughout the 4-day event, we provided professional photography and short-form content. This allowed Mitutoyo to publish fresh, high-quality updates daily, driving engagement on LinkedIn and YouTube while the event was still trending.

  • The “QM Fit” Product Launch: We captured the official unveiling of their new product, the QM Fit. We delivered a dedicated product launch video that highlighted its features in a live, high-stakes environment, providing Mitutoyo with a permanent asset for future sales.

  • Official Event Recap: After the show, we produced a cinematic recap video. This served as a “thank you” to attendees and a way for those who couldn’t make it to experience the energy and innovation of the Mitutoyo booth.

The Results: Dominating the Digital Conversation

While the nature of trade show traffic is often felt more than measured, the impact of the content was immediate:

  • Increased Booth Traffic: The pre-event video successfully funneled attendees to the booth, contributing to a high-energy atmosphere throughout the week.

  • High Social Engagement: The real-time photos and videos created a significant spike in LinkedIn engagement, keeping Mitutoyo at the forefront of the CMTS digital conversation.

  • Lasting Marketing Assets: Beyond the four days of the show, Mitutoyo now possesses a library of professional content—specifically for the QM Fit launch—that continues to serve their sales and marketing efforts long after the booths were packed away.

“The content created for CMTS allowed us to maintain a constant, professional presence online while we were busy on the floor. It helped drive people to the booth and gave us the perfect tools to showcase our newest innovations like the QM Fit.”

BMO: US-Canada Summit Social Campaign

 

The Challenge: Real-Time Thought Leadership at Scale

During the US-Canada Summit in Toronto, BMO’s Thought Leadership Team faced a massive logistical and creative hurdle: capturing insights from high-profile executives—including BMO CEO Darryl White—and turning that footage into professional, ready-to-publish content in near real-time.

In the world of global summits, the window of relevance is incredibly short. BMO needed a production partner capable of not only filming elite-level interviews but also editing and delivering them within the same day to lead the conversation on social media.

The Solution: On-Site Integrated Production & “Live” Editing

We deployed a specialized team of filmmakers and on-site editors to create a “mobile studio” environment capable of extreme speed without sacrificing quality.

  • On-Site Command Center: By having editors stationed directly at the summit, we eliminated the lag time between filming and post-production. As soon as an interview with a high-profile executive concluded, the footage was being cut.

  • Rapid-Response Delivery: We established a workflow for same-day LinkedIn turnarounds. This allowed BMO to reinforce summit themes and takeaways while the event was still trending, positioning them as the primary source of insight for the summit.

  • High-Profile Interview Management: We managed the technical requirements for interviews with the CEO and other top-tier executives, ensuring a seamless, professional experience for BMO’s leadership.

  • Client Montage & Recap: Beyond the individual hits, we quickly produced a client montage video that synthesized the energy of the summit, providing a versatile asset for BMO’s external audiences.

The Results: Dominating the Professional Feed

The collaboration resulted in a “standout package” that significantly elevated BMO’s brand presence during one of their most important annual events.

  • Massive Digital Reach: The team delivered 20+ high-profile video hits, generating over 60,000 views across social platforms within the first week.

  • Differentiating Strengths: The speed of delivery reinforced BMO’s position as a leader in thought leadership, providing a distinct competitive advantage in how they communicate corporate strategy.

  • Ongoing Engagement: The client montage was so well-received that external audiences opted to use and engage with the content long after the summit concluded.

Client Testimonial

“You helped us deliver a standout package and we could not have done it without you! Highlights include 20+ high-profile video hits generating more than 60,000 views with rapid same-day LinkedIn turnarounds… This effort greatly elevated BMO’s brand awareness and differentiating strengths.”

— BMO Thought Leadership Team

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